Transforming product communication

Hewlett-Packard approached Dynamic Diagrams in 2004 to explore a radical transformation of how it presented its business computing products. HP recognized that audiences needed more than bullet points to understand a technology solution.

We embarked on a game-changing strategy. Applying audience analysis and cognitive learning models to state of the art visualizations, we recast HP’s portfolio into graphical stories told from the perspective of solving business challenges.

Focusing on concepts such as lifecycle, mobility, and vertical markets, and employing illustration, Flash, and 3D modeling, we helped HP raise the bar of its product communications.